• Create a lightweight design that will load quickly on any internet connection. Nothing turns a visitor away faster than a page that won't load.
• Use web analytics to analyze where your visitors are coming from and going to so you can optimize your website design and content. Benchmark your changes to increase visitor retention and the amount of time they remain on your site.
• Try changing colors and layout to the colors and design that your target audience likes the most. Test color schemes to see which one keeps the most visitors.
• If you have a high bounce rate (where people quickly leave the site after first visiting) try modifying the keywords that you are optimizing your pages for. The keywords people are finding you with may not be the people searching for your product or service.
• Use small compressed images with alt tags filled in with descriptions.
• Consider using a separate CSS file (.css) for your page design. The visitor only has to load this file once and then it's stored on their computer.
• Have friends or family test your website and get there feedback. Did they know what your site was about? What they could do or get there? Was there anything that was annoying?
• Source: www.goodmarketingideas.com

Tags: website design, web analytics, Internet marketing ideas