Jan 2011
Typography
06/01/11 17:02
Good typography is just as important on a Web page as it is in any other medium. The fact that it appears on a computer screen and not on a piece of paper is immaterial; it should still be pleasing to look at and easy to read.
In every situation where type is used — in publishing, signage, packaging, television, etc. — designers have to adapt their techniques to suit the medium.
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Website Marketing Ideas
05/01/11 23:22
- Make a usable website.
- Simple navigation
- Clear call to action (How they can find out more or signup.)
- Readable font size
- Design tested in all major web browsers
- Clean and minimize your design to focus the attention of the visitor on what is most important.
Successful E-Mail Marketing
04/01/11 18:55
Success in e-mail marketing does not come from renting the right list and blasting out an ad to everyone on it. The basis of successful e-mail marketing is the development of your own house e- mail list or lists. A "rented" e-mail list only benefits you one time. Your own e-mail list allows you to develop a long-term relationship with your online audience -- to communicate with and market to them over and over. Read More here...
Wikipedia of SEO
03/01/11 17:25
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. Read More here...
What is VECTOR ART
02/01/11 09:14
Vector art is one of the two forms of art used by computers, with the other form being bitmap art. Bitmap art is identified as art with file names ending in .GIF, .BMP, .JPEG, .JPG, and .PCX. Vector art, on the other hand, ends in .EPS. Vector art and bitmap art are different in the way they are stored in the art files. Bitmap art utilizes pixels that are saved in a file as a series of numbers. Pixels create several dots of color in order to create the image, which is how the human eye sees pictures.
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Your Brand is Your Personality
01/01/11 19:08
While many people think successful branding is only about awareness, it's not, Frankel adds. "Everyone knows about cancer but how many people actually want it? Branding is about getting your prospects to perceive you as the only solution to their problem. Once you're perceived as 'the only,' there's no place else to shop. Which means your customers gladly pay a premium for your brand."
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